Audience Persona Insights
The Corporate Banker
45-55 years old
In-person banking for transactions
Low-risk investments only
Trusts humans, not AI
Premium perks preferred
"The Corporate Banker sees NXS as a trusted partner in long-term financial planning, expecting discreet premium services, personalized support, and legacy-building instruments through a hybrid experience."
The Entrepreneurial Spender
30-40 years old
QRIS & e-wallets use
Flexible repayment loans
Loyalty programs and discounts
Fast-tracked approvals
“Driven by speed, scalability, and digital perks, the Entrepreneurial Spender relies on NXS for seamless financial tools, cashback-rich programs, and business-ready banking that matches her fast-paced, always-online hustle.”
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The Digital Nomad
21-30 years old
BNPL & e-wallets use
Prefers 100% digital service
Gamification & referrals engaged
Travel cards with perks
"Living a fluid, mobile-first lifestyle, the Digital Nomad values NXS as a flexible financial enabler that offers gamified rewards, cross-border features, and instant app-based support without sacrificing fun, freedom, or control."
Social Media Sentiment
Last update: 04/04/2025, 3.59 PM
NXS Apparel’s Instagram engagement is strong, particularly in seasonal collections, influencer collaborations, and styling guides. However, some users express frustration over stock shortages for trending items and slow customer service responses.
However, some users note ongoing frustration with limited stock for trending items and slow, inconsistent replies from customer support teams across channels.
Conversation Topics
Fashion Trends
Customer Support
Outfit Inspiration
Limited Stock
Property Tips
How was the summary?
Sentiment Analysis
Positive
Neutral
Negative
@nxs.apparel
1000 comments
@matahari
990 comments
@hm
1.040 comments
@zara
1020 comments
Product Sentiment
@nxs.apparel
Service Sentiment
@nxs.apparel
Social Sentiment
TikTok
YouTube
X
Last Week
Customer Support Insights
1.000
Total Conversation
+100 from last week
92
Total Customer
+7 from last week
10.000
Credit Remaining
for WhatsApp
00:02:30
Average Resolved Duration
3,6s faster from last week
4,4/5,0
Average Ratings
from 21.951 ratings
65,4%
Product Insights
Details
60% of new customers prefer online account opening over visiting a branch. 60% of new customers prefer online account opening over visiting a branch.
Suggestion
Enhance and optimize the online account opening experience to further support the growing preference for digital banking.
23,5%
Service Insights
Details
75% of customers this week were satisfied with their complaint resolutions, which were successfully handled within 24 hours.
Suggestion
To maintain and improve this high-resolution rate, NXS Bank should focus on further optimizing complaint handling efficiency.
10,1%
Lifestyle Insights
Details
75% of customers this week were satisfied with their complaint resolutions, which were successfully handled within 24 hours.
Suggestion
To maintain and improve this high-resolution rate, NXS Bank should focus on further optimizing complaint handling efficiency.
Last Week
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