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The Trendy Shopper
The Budget-Conscious Bargain Hunter
The Ethical & Sustainable Shopper
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PREVIOUS 7 DAYS
Quality-First, Conscious Co..
10.13
Exactly! If customers emotional..
Diverse Business Insights
08.58
Looks like we need a mix of FO..
NOVEMBER 2025
Hack for Communicati...
22.32
There is a lot of things you can do...
The Budget-Conscious Bargain Hunter
30-45 y.o
Prioritizes organic & recycled fabrics
Prefers quality over quantity (buys less, but better)
Checks brand transparency before purchasing
Engages in eco-friendly packaging & minimal waste shopping
We’re offering 15% off on our eco-friendly collection. Do you think sustainability-focused buyers will respond?
13.05
Discounts are nice, but eco-conscious consumers care more about the brand’s values. Are you telling them where the fabrics come from?
13.05
The website has details on ethical sourcing & fair wages.
13.06
That’s good! But also, show behind-the-scenes content. People want to see the impact, not just read about it.
13.06
So we should feature artisan stories & production videos?
13.08
Exactly! If customers emotionally connect with the mission, they’ll support your brand beyond the discount.
13.06
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