Audience Persona Insights
The Trendy Shopper
18-30 years old
Prefers limited drops & early access
Buys on discounts
Uses AI styling for outfits
Needs fast delivery
"Recognized for its fast, fashion-forward appeal, the Trendy Shopper sees the brand as a go-to for influencer-inspired looks powered by limited drops, social exclusivity, and trend-first energy that keeps her ahead of the curve."
The Budget-Conscious Bargain Hunter
25-40 years old
Compares prices across platforms
Chooses cashback over discounts
Buys during flash sales
Trusts top-rated sellers only
"Valued as a smart and rewarding shopping destination, the Deal-Seeking Buyer turns to the brand for stacked discounts, cashback perks, and frequent promos that transform everyday purchases into satisfying, value-packed wins."
The Ethical & Sustainable Shopper
30-45 years old
Buys less, but better
Checks brand transparency
Prefers eco packaging & low waste
Chooses organic & recycled fabrics
"Trusted for its focus on transparency, sustainability, and mindful production, the Ethical & Sustainable Shopper aligns with slow-fashion values style that’s not only beautiful but also ethically made and carefully curated."
Social Media Sentiment
Last update: 04/04/2025, 3.59 PM
NXS Apparel’s Instagram engagement is strong, particularly in seasonal collections, influencer collaborations, and styling guides. However, some users express frustration over stock shortages for trending items and slow customer service responses.
However, some users note ongoing frustration with limited stock for trending items and slow, inconsistent replies from customer support teams across channels.
Conversation Topics
Fashion Trends
Customer Support
Outfit Inspiration
Limited Stock
Property Tips
How was the summary?
Sentiment Analysis
Positive
Neutral
Negative
@nxs.apparel
1000 comments
@matahari
990 comments
@hm
1.040 comments
@zara
1020 comments
Product Sentiment
@nxs.apparel
Service Sentiment
@nxs.apparel
Social Sentiment
TikTok
YouTube
X
Last Week
Customer Support Insights
1.000
Total Conversation
+100 from last week
92
Total Customer
+7 from last week
10.000
Credit Remaining
for WhatsApp
00:02:30
Average Resolved Duration
3,6s faster from last week
4,4/5,0
Average Ratings
from 21.951 ratings
60%
Product Insights
Details
Athleisure sales have increased by 30%, indicating a growing trend in versatile, comfortable fashion.
Suggestion
Expand athleisure collections, collaborate with fitness influencers, and introduce limited-edition activewear sets to capitalize on the trend.
23,5%
Service Insights
Details
Customer complaints about incorrect sizing have decreased by 15% after improving size guides and adding virtual try-on features.
Suggestion
Continue optimizing virtual try-on technology, enhance AI-powered size recommendations, and offer free exchanges on first-time purchases to further reduce sizing issues.
10,1%
Lifestyle Insights
Details
75% of customers this week were satisfied with their complaint resolutions, which were successfully handled within 24 hours.
Suggestion
To maintain and improve this high-resolution rate, NXS Apparel should focus on further optimizing complaint handling efficiency.
Last Week
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