Last Week
Insights Mapping
Digital Community & Social P…
33%
Sustainability & Value-Drive…
25%
The Work/Life Blended War…
23%
Hyper-Personalized Styling …
11%
Circular Fashion & Product Li…
8%
Suggestion
NXS Apparel must prioritize transparency, community, personalization, and product versatility to align with customer lifestyle values.
What’s Happening?
Digital Community & Social Proof Influence (33%)
While 85% of customers rely on social media research and user-uploaded photos before purchasing, only 10% actively contribute to NXS's on-site community reviews.
Sustainability & Value-Driven Shopping (25%)
Despite 65% of customers valuing ethical sourcing and 35% willing to pay more for sustainable options, 80% are unaware of NXS’s eco-friendly collections due to lack of visibility.
The Work/Life Blended Wardrobe (23%)
40% of customers seek versatile 'multi-wear' pieces that transition between life settings, leading to a 20% higher average order value when these items are purchased.
Hyper-Personalized Styling & Fit Consultation(11%)
Even with sizing charts, 45% of customers struggle with specific garment fits, but engaging with a virtual styling quiz reduces returns by 15%.
Circular Fashion & Product Lifespan (8%)
50% of repeat customers own pre-loved clothing, demonstrating a demand for longer product lifecycles, and 20% show interest in brand-led trade-in or repair services.
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