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The Tech-Savvy Shopper

The Budget-Conscious Parent

The Trend-Driven Shopper

The Quality-Seeking Shopper

The Family-Oriented Shopper

Diverse Business Insights

The Budget-Conscious Parent

30-50 y.o

Prefers bulk and seasonal deals

Chooses affordable, reliable brands

Wants easy returns and exchanges

Avoids high‑end luxury item

We’re launching a "Smart Family Shopping Program" with discounts on bulk grocery and home essentials. Would that help budget-conscious buyers?

12.19

Yes, but do we need a membership to get the discounts?

12.19

No! The savings apply to everyone, but members get extra cashback.

12.22

Sounds good! But what about free delivery for big purchases?

12.22

We’re offering free shipping for orders above IDR 500,000.

12.41

Perfect! Savings plus free delivery? Families will love it.

12.41

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