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NXS.ID
Ncustomers
Xmarketing
Sacquisition
Last Week
Insights Mapping
Wardrobe & Clothing Enthusi..
22%
Restaurant Lover
18%
Active Social Shopper
15%
Family Shopper
12%
Tech-Savvy Shopper
10%
Travel Enthusiast
7%
Fitness & Sportswear Shopper
6%
Luxury Shopper
5%
Eco-Conscious Shopper
3%
Others
2%
Suggestion
NXS Retail should focus on segmenting its offerings to meet the distinct needs of its diverse customer base, aligning fashion products with each lifestyle category. By offering tailored solutions, exclusive rewards, and personalized shopping experiences through digital-first tools and loyalty programs, NXS Retail can foster a deeper connection with customers across various segments, from family shoppers and social influencers to luxury seekers and eco-conscious buyers.
What’s Happening?
Wardrobe & Clothing Enthusiast (18%)
Customers are frequently shopping for the latest fashion trends and are looking for fast, reliable delivery and real-time stock updates. Delays in shipping or out-of-stock items, especially during sales seasons, can cause frustration.
Restaurant Lover (15%)
Customers are increasingly using QRIS and e-wallets for dining-related purchases but face challenges in receiving instant payment confirmations and accessing exclusive dining discounts. There's demand for integrated loyalty rewards for frequent restaurant-goers.
Active Social Shopper (14%)
Influencers and social media savvy shoppers want easy ways to share their purchases, seek styling advice, and engage with exclusive promotions. They are also looking for easy group purchases for events like parties, holidays, and gatherings.
Family Shopper (12%)
Family-focused customers prioritize value for money and are interested in bulk buying or family discounts. They seek practical and budget-friendly fashion for children and other family needs, with a focus on durability and affordable pricing.
Tech-Savvy Shopper (10%)
Customers who are comfortable with digital shopping tools are seeking a personalized shopping experience. They expect easy returns, product suggestions based on previous purchases, and real-time price comparisons from different stores.
Travel Enthusiast (8%)
Although a minority of chatbot cases require escalation, the handover experience is crucial. Delayed transfers, repeated verification, or robotic tone from live agents can drop trust instantly.
Fitness & Sportswear Shopper (7%)
Health-conscious customers are interested in sportswear and accessories that match their fitness goals. They often look for performance-driven fabrics and seek exclusive discounts on activewear and wellness-related purchases.
Luxury Shopper (6%)
Customers who seek high-end fashion are looking for premium, exclusive collections. They expect personalized customer service, special offers, and VIP access to exclusive items or limited-edition collections.
Eco-Conscious Shopper (5%)
Customers focused on sustainability are actively seeking eco-friendly products, from organic fabrics to recycled materials. They are drawn to brands with transparent sourcing and are willing to pay a premium for ethical fashion choices.
Others (5%)
Busy young professionals prioritize convenience in their shopping experience. They are looking for effortless online shopping, easy returns, and items that align with their work-life balance—comfortable yet stylish office wear, for example.
