Brand Perception
Last update: 12/11/2025, 3.59 PM
Latest Tech
Old School
Insightful
Creative
Fresh
Tech-Based
Decent
Outdated
Cool
Helpful
12K
10K
8K
6K
4K
2K
0
Brand Perception
Total Customer
Percentage
Latest Tech
11.214
42.9%
Old School
8.313
35,42%
Insightful
7.999
33,9%
Creative
6.308
27,41%
Fresh
5.953
23.98%
Tech-Based
5.092
21,22%
Decent
4.580
18%
Outdated
4.381
15,8%
Cool
3.390
6,9%
Helpful
3.210
6,64%
Generated Analysis
Analysis generated on 12/11/2025, 3.59 PM
What’s Happening?
“Latest Tech” leads with 42.9%, suggesting users perceive the brand as modern, cutting-edge, and future-ready—strong positioning for a tech-forward audience.
“Old School” (35.42%) surprisingly ranks second, indicating that tradition, reliability, or legacy elements are still resonating with a significant segment.
“Insightful” (33.9%) and “Creative” (27.41%) highlight a brand image rooted in intelligence, originality, and idea-driven innovation.
“Fresh” (23.98%) and “Tech-Based” (21.22%) show the brand is also seen as contemporary and grounded in technological value.
How was the suggestion?
What’s Next?
Double down on “Latest Tech” positioning by emphasizing innovation, smart features, and future-facing messaging in all communications.
Bridge the gap between “Old School” and “Fresh” by maintaining reliability while refreshing the brand tone, visual identity, or experiences to feel more dynamic.
Highlight creativity and insights in campaigns—lean into storytelling, data-driven insights, or co-creation strategies to keep “Insightful” and “Creative” users engaged.
Address “Outdated” perception through targeted repositioning—consider reintroducing features that better reflect innovation.
How was the suggestion?
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