Lifestyle
Last update: 12/11/2025, 3.59 PM
Active
Relaxed
Naturalist
Luxurious
Frugal
Standard
Loyal
Passive
Sharing
Philantrophy
12K
10K
8K
6K
4K
2K
0
Lifestyle
Total Customer
Percentage
Active
11.214
42.9%
Relaxed
8.313
35,42%
Naturalist
7.999
33,9%
Luxurious
6.308
27,41%
Frugal
5.953
23.98%
Standard
5.092
21,22%
Loyal
4.580
18%
Passive
4.381
15,8%
Sharing
3.390
6,9%
Philantrophy
3.210
6,64%
Generated Analysis
Analysis generated on 12/11/2025, 3.59 PM
What’s Happening?
Central Jakarta dominates user origin, accounting for 42.9% of total traffic—indicating a strong concentration of engagement in this area.
South Jakarta (35.42%) and Bandung (33.9%) also show high user activity, signaling robust interest from major urban centers.
Secondary cities like Medan, Bali, and Bogor contribute solid traffic but at lower rates, indicating potential for regional expansion.
Emerging regions such as Cirebon (6.9%) and Karawang (6.64%) reflect smaller but notable traffic, possibly influenced by targeted campaigns or organic discovery.
How was the suggestion?
What’s Next?
Bridge the gap between “Old School” and “Fresh” by maintaining reliability while refreshing the brand tone, visual identity, or experiences to feel more dynamic.
Highlight creativity and insights in campaigns—lean into storytelling, data-driven insights, or co-creation strategies to keep “Insightful” and “Creative” users engaged.
Address “Outdated” perception through targeted repositioning—consider reintroducing features or channels that better reflect innovation and relevance.
How was the suggestion?
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