Consumption Drivers
Last update: 12/11/2025, 3.59 PM
Convenient
Aesthtics
Availability
Prestige
Emotion
Affordability
Brand Loyalty
Trend-driven
Accessibility
Sustainability
12K
10K
8K
6K
4K
2K
0
Consumption Drivers
Total Customer
Percentage
Convenient
11.214
42.9%
Aesthetics
8.313
35,42%
Availability
7.999
33,9%
Prestige
6.308
27,41%
Emotion
5.953
23.98%
Affordability
5.092
21,22%
Brand Loyalty
4.580
18%
Trend-driven
4.381
15,8%
Accessibility
3.390
6,9%
Sustainability
3.210
6,64%
Generated Analysis
Analysis generated on 12/11/2025, 3.59 PM
What’s Happening?
“Convenient” tops the list at 42.9%, showing that ease of access, speed, and simplicity are key purchasing motivators for your audience.
Aesthetics (35.42%) and Availability (33.9%) follow closely, suggesting a user base that values visual appeal as much as product accessibility.
Prestige (27.41%) and Emotion (23.98%) reflect a desire for aspirational or emotionally resonant experiences—brand image still matters.
Brand Loyalty (18%) and Trend-driven (15.8%) users suggest moderate alignment with repeat purchases and fashion-forward or socially influenced choices.
How was the suggestion?
What’s Next?
Double down on convenience-first features, such as faster checkouts, streamlined interfaces, and delivery/service flexibility to align with top user priorities.
Invest in visual excellence—enhance branding, product presentation, and UI design to appeal to aesthetically motivated users.
Strengthen availability messaging, such as real-time stock updates or location-based delivery info, to reinforce accessibility and reliability.
Emphasize emotional storytelling and status positioning, appealing to users who are driven by identity, aspiration, and brand prestige.
How was the suggestion?
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Ncustomers
Xmarketing
Sacquisition